Let’s talk about Instagram, shall we?
I’ve had my Instagram account (@jackmise) since 2012. Since then, I’ve posted over 1,800 photos and have spent many, many hours browsing photos and watching videos.
While I’m active on just about every social media platform, Instagram has always been my favourite. Unfortunately, over the last several months, my love for Instagram has diminished. For many of us, it’s turned into a source of frustration and it’s been a little bit ego-crushing. Quite frankly, a lot of us have developed a case of ‘Instagram fatigue.’
As a blogger, I want to continue to grow my following, build a community and get engagement on my Instagram posts. With the changes to the algorithm, it feels next to impossible to do those things. It’s disheartening to watch your posts tank and number of followers go down. It also really sucks when people straight up tell me that they don’t see my content.
From what I gather, it’s not just bloggers who are getting tired of Instagram. Users are inundated with advertisements on their feed. These days, it feels like 1 out of 5 posts are ads! Not to mention, there’s an increasing number of sponsored posts from bloggers and influencers. Sometimes, Instagram feels like one big marketing campaign!
With the popularity of Instagram Stories, FOMO (or ‘Fear of Missing Out’) is at an all-time high! No one wants to “miss” anything that gets shared.
So many of us have an addiction to Instagram. We feel like we need to see everything. We check the app when we wake up, all throughout the day and before we go to bed. We’re constantly bombarded with those perfectly curated images. It’s exhausting to keep up with it all. So yes, Instagram fatigue is a real thing.
But how the heck do you deal with it?
Here’s some tips that have helped me:
Try unplugging for the weekend –
When was the last time you actively stayed off of Instagram? If you can’t remember, then I highly suggest you take a step back. It’s actually quite freeing. You have the chance to focus on real life, without feeling the need to document your activities. I’ve unplugged during a couple of camping trips and weekends away over the last few months. I thought it would be hard, and I was worried about what I would “miss,” but it was good for me. We all need breaks from time to time. What’s also important to remember is that Instagram won’t “implode” without your presence.
Find new accounts to follow –
I’ve noticed that I tend to follow certain “types” of accounts on Instagram. I’m sure you do too! I follow friends and family of course, but I also follow fashion bloggers who focus on ‘everyday style,’ dog accounts, some of my favourite brands, and food accounts. If you’re feeling uninspired by the content you’re seeing on your feed, why not look for some new, unique accounts to follow? This will open up a new world of content and it won’t feel stale!
Try changing up your editing style –
Over the years, my style has changed many times. It’s pretty entertaining to go back a couple of years and see what my photos used to look like! Anytime I get tired of what I’m posting, it’s a big red flag that I need to change things up. Do you always slap on the same VSCO filter before you publish a post? Try playing around with something different!
Set certain times of day to check Instagram –
Yes, it’s possible to have too much of a good thing. It’s not healthy to be obsessively checking Instagram every 5 minutes! Having a full-time job has helped with this a lot. Lately, I check Instagram in the morning, briefly at lunch and in the evening. It’s something I look forward to, rather than a mindless chore.
Stop worrying so much about how your posts will perform –
I know it’s easier said than done, but stop worrying so much! With the way the algorithm is these days, it’s pretty common for quality posts to tank. After all, worrying is just wasted energy. Just do you!