Oh TIFF, such a magical time of the year! Celebs are in town, the streets are practically shining with Canadian pride, and those who attend get an exclusive sneak peak at the best new films of the year!
This season we were able to attend the world premiere of Super Size Me 2. Usually, I’m not a huge fan of sequel movies – the original movie is almost always better than the proceeding – but, in this case I LOVED this film.
If you haven’t seen the First Super Size Me (you should run out and do that first!), the film follows documentary film maker Morgan Spurlock commenting on the obesity epidemic and the abundance of fast food restaurants we have to choose from. This documentary really hit home for me – and I haven’t eaten at a fast food restaurant since! However, this film premiered almost 13 years ago, and things have slightly changed – or at least they have appeared to. There is a massive push towards ‘healthy’ foods, with what we want to be consuming be organic, free range and good for us. In Super Size Me 2, Spurlock explores the ‘health halo’ and how what we are being told is healthy for us to consume isn’t always what it appears to be.
This film is a MUST WATCH. More than just exposing the lack of transparency in the fast food industry, it really makes you THINK about the food you are consuming, as well as how these big corporations, notably, Big Chicken, have treated the farmers who provide the poultry. This isn’t another documentary made just to convert you into being vegan, or to shove ideology in your face, it is intended to actually make you ponder on what you choose to believe and how to be an active and aware consumer. Plus, the film is hilariously funny and really pulls you into the story line.
We were honoured to have the film maker, producers and stars of the film watch the world premiere with us in the theatre, along with a brief Q+A afterwards. Audience members were so engaged and eager to learn more about these issues.
At the end of the film, like the marketing geniuses they are, they offered FREE chicken in a food truck – a copy of the ‘Holy Chicken’ restaurant they created in the film.
In keeping with the themes of the film, the sign of the truck read:
“In the food industry, the “health halo” is a halo effect created by clever marketing to make you believe the food is better for you than it is. This belief often results in increased consumption!”
To Learn More, Catch The Film at TIFF!