Did you know that a new blog post is posted every half second? That’s over 175,000 new blog posts every day. Kinda crazy, right? That’s a lot of content out there for potential readers to be sifting through. So, it’s only natural that you want to make your posts stand out – gain the attention of readers – and keep them coming back for more.
The reader experience involves more than the content of the blog post alone – in fact, that’s only a small part. Ensure that your blog look is clean, minimal, and not bogged down by too much advertising. Whenever I click over and enter somebody’s blog, my first impression is always about their design. I think that having a layout that is easy to navigate makes your content the star of the page. Also, be sure to include easy to follow social links or a newsletter section.
Since a blog is primarily based on text and images, creating high quality content is the key to setting your work apart from the rest. If you want to create a blog that people can connect to, I suggest using your own images. Taking an introductory course in photography is a great way to get to know your camera. Not only are original images visually pleasing, but they can also spark emotion while reading – excitement, intrigue, sympathy. Sparking an emotion means your content is more likely to be SHARED – meaning TRAFFIC – meaning blogging gold. Brushing up on your writing skills is equally important.
Being short of ideas for your posts can be frustrating and uninspiring. Consistency is key with any form of blogging/social media. Recently, I decided to keep a notebook that has all my ideas for future posts and helps to get everything organized. Whenever I browse through my favourite blogs, I like to jot down anything of interest. A visual journal filled with ideas is sure to spark your creativity if you’re stuck.
Have no idea what SEO stands for? It is essentially how your blog ranks in search engines and stands for Search Engine Optimization. I never kept SEO in mind when I started blogging solely because I never knew its actual impact. Now, I am extremely cautious and keep many elements of SEO in mind when I create content. Over time SEO becomes a natural evolution – you start to write both for your readers AND for search engines. Just be sure to keep a balance between both, or you’ll get loads of new readers who won’t stick around for long, while turning off your loyal readers.